About / Press

Bloomize is a lifestyle journal jotted by web entrepreneur, writer, serial crafter and avid photographer Clara, who is based in Singapore.

She coined the strange word “bloomize” in 2007 to mean “to bloom” and devoted Bloomize to ideas on design, fresh finds, house-keeping and well-being. You will also find her sharing her photography work on one of her favourite ingredients — garlic, and other crafty projects such as knot-tying (see “bloom knots”) and paper crafting.

She has been cruising all over the internet since the early days (that’s year 2000 actually) of website building and internet marketing.

Bloomize has been cited by the Singapore Home And Decor magazine, Actief Wonen magazine, and weblogs such as Babble, Craftzine, Elizabeth Anne Designs, IkeaHacker, LifeHacker, Rock My Wedding, Etsy, Apartment Therapy, Benetton and Oh Happy Day. One of her garlicky shots was published on 3 July 2014 in DNA, an Indian newspaper.